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You could say it was in their DNA. Three business savvy men with similar genetic makeups and the passion to create. But it is Scott Sartiano, Ali Fatourechi and Shaun Hurley's differences that make up Genetic Denim. They found that the most crucial part of the jeans to compliment a woman's body is the top 3 inches of denim. With this in mind, Genetic Denims are designed to flatter this area with the actual fit, as opposed to covering up flaws with trick techniques such as whiskers and distracting washes.
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