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BCBG is an acronym for the French term Bon Chic, Bon Genre meaning good style, good attitude. This is the basis and spirit that has built the BCBGMAXAZRIA brand into an international stylehouse. Tunisian born, Paris-raised, Los Angeles-residing designer Max Azria has taken the BCBGMAXAZRIA line to another level and has redefined the contemporary category by offering on-trend, designer collections at affordable prices.
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